A new hotel online booking platform will be the first of its kind with hotel listings gaining priority according to their environmental and sustainability approach.
GreenHotelWorld.com offers environmentally conscious travellers access to over 5,200 green hotels based on their certified and verified environmental practices. The European online booking site is also the first to compensate the carbon emissions of all overnight stays of its customers at no additional cost.
The hotel booking platform uses a unique “green rating” algorithm, which assures that eco hotels certified by the highest quality eco labels are given the highest priority to consumers. It is the first hotel booking platform that sorts hotels by certified green practices and compensates the carbon emissions of all overnight stays of its customers with no additional cost.
“There are many green hotel certification labels with different focus, quality and credibility out there,” said Robert Boer, founder of GreenHotelWorld.
“Our Green Rating algorithm helps the eco conscious traveller to search and filter through these labels and select hotels based on their certified and verified green practices.”
Travellers using the site can filter search results by any or all of a hotel’s verified green practices such as the protection of the environment, social responsibility, support for local economy and preservation of cultural heritage.
GreenHotelWorld has systemised the standards introduced by the Global Sustainable Tourism Council (GSTC) to determine its green practices categorisation. The GSTC serves as the international body for establishing and managing standards for sustainable tourism and is recognised as the accreditation body for green hotel certification labels.
“We provide the eco conscious traveler with a platform to filter more than 5200 hotels in 107 countries by their green practices,” said Willem Blom, co founder and head of Business Development and Partnerships.
“And if you cannot find a green hotel in your preferred destination, we provide you with more than 120,000 other options through our partnership with Expedia. To assure you a green stay in these hotels as well, we compensate the CO2 emissions of all your overnight stays at no additional cost,” added Blom.
GreenHotelWorld has partnered with myclimate, one of the world’s leading providers of voluntary carbon offsetting measures, to calculate and compensate the CO2 emissions of its users’ bookings.
“At the end of each year, we ask myclimate to audit our bookings and determine if we have compensated sufficiently based on our estimated average of 26,6 kg per overnight stay”, said Robert Boer. “We are really happy with the projects myclimate has selected for us in India, Kenya and Nicaragua because they combine CO2 compensation with poverty alleviation.”
“Our goal is to make green travelling the new status quo and that next to location, price and availability, the hotel’s green practices become as important,” said Jonas Casanova, who leads the Technology team at GreenHotelWorld.
“We want to appeal to all eco conscious business and private travellers in the world to become our ambassadors, fans, followers and customers to make this green impact together.”