Wyndham Hotel Group has announced it has signed a frachise agreement for an award-winning eco property, the 55-key Ramada Resort Eco Beach Broome, on the north-west coast of Australia.
The beachfront four-and-a-half-star resort is located south of Broome in Australia’s ruggedly beautiful Kimberley region.
The Ramada Resort Eco Beach Broome uses a range of eco practices including the use of solar power, fluorescent lighting and recycled water to maintain the property’s expansive landscaped grounds, resulting in the property being seventy per cent self-sustainable. A kilometre of elevated boardwalks minimises the negative impact from guests and staff on the native bush land. The property also uses all-natural bathroom products and promotes responsible fishing.
The resort’s environmentally friendly practices also extend to its guest accommodations, which consist of solar-powered Eco Villas equipped with the latest in energy monitoring systems to help guests stay apprised of and adjust their consumption; luxurious, safari-style Eco Tents that have been carefully designed to ensure both privacy and ventilation, complete with patented fly-screens; and beach houses with low-flow shower heads and toilets.
Barry Robinson, president and managing director, South East Asia and Pacific Rim at Wyndham Hotel Group, said he is confident the franchise agreement will greatly benefit both the Ramada brand and the property’s owner, Karl Plunkett.
“Ramada is recognised as a global leader in the hospitality industry, which means its name brings additional credibility to an already thriving local business,” said Robinson. “The addition of this award-winning property to our brand portfolio presents us with an opportunity to step into new and exciting territories, expanding our offerings in desirable locations where people want to travel. We are confident that, together with Karl, our teams can take this popular resort to new heights.”
He added, “Moreover, the resort’s focus on eco-friendly operations aligns perfectly with Wyndham Hotel Group’s commitment to sustainability: one of our key strategic initiatives that is focused on conserving resources and minimizing our footprint in the communities where we work and live.”
The resort has received numerous awards for its eco-friendly facilities and unique accommodation options, including recognition from the Qantas Australian Tourism Awards, West Australian Tourism Awards, National Accommodation Industry Awards for Excellence and the Australian Hotels Association Awards for Excellence. In 2014, the property received the highly esteemed Certificate of Excellence from TripAdvisor, which is based on traveller feedback and reviews on the popular travel website. The property’s restaurant menu also promotes sustainability and is designed around the fresh produce grown on the resort’s grounds as well as items from local providers.