Half of British travellers say that a hotel’s sustainability and energy use is of importance to them, according to a recent study of 2,000 travellers.
The research performed by E.ON, a German energy company, also revealed that one in five holidaymakers would be be moved to stay in a hotel that uses renewable energy, such as solar panels and low energy lighting.
Half of all survey recipients said that would become an ‘eco-customer’ by modifying their in-room behaviour such as using only one towel during their hotel stay, and adjusting their electricity and hot water consumption, in exchange for a 10 percent discount. Nineteen percent of respondents also said they would be influenced to stay in a recommended B&B or hotel that demonstrated proactive environmental applications.
As well as potential increased bookings, hotels adopting renewable energy and efficiency practices can often expect to see a reduction in energy costs.
According to a Daily Mail example, luxury South Devon B&B owners, Pat and Anthony Greenwood say they implemented sustainable energy and efficiency measures at their purpose built bed & breakfast property Seaflowers.
“Being purpose-built we were fortunate to be able to take advantage of the latest technology and building practice to ensure maximum efficiency and sustainability”, the Greenwoods told the Daily Mail.
“Our guests are impressed by the energy efficiency of our home and frequently comment on our policies of using locally sourced ingredients, our own eggs, fruit and home-made bread for breakfasts.
“We have achieved the highest level of ‘greenness’ on Tripadvisor (Platinum) and it gives us great pleasure to promote our business as sustainable and efficient.
“On top of that, as we generate more electricity than we use, we are able to sell surplus energy to the grid,” they added.