Travellers have a growing expectation of hotels to adopt sustainable practices, according to Malaysia’s Tourism and Culture Minister.
Speaking at the ASEAN Green Hotel Award 2014 in Kuching, Datuk Seri Nazri Abdul Aziz said hotels which adopted sustainability could expect a greater demand for their services.
The bi-annual awards ceremony was held as part of the ASEAN Tourism Forum (ATF) 2014. The Forum addresses a number of sustainable criteria in its selections including, an environmental plan, green products, human resource and environment management in its award process.
“This award is presented to hotels which adhere to green and sustainable practices, are environmentally friendly and adopt energy conservation measures based on the criteria and requirements in the ASEAN Green Hotel Standard,” the Minister told the awards ceremony.
During the ceremony, the Datuk Seri also acknowledged the growing expectations from travellers for hotels to adopt sustainable practices, and citing advantages such as an increased demand for hotels that do so.
“Hence, these green hotels fetch a premium in their hotel rates as well as reduce the cost of operations and enhance revenue in the long run,” he said.
A total of 86 hotels received awards in recognition for their green implementations and practices.
With the exception of Brunei, which received one award for the Ulu Ulu Resort, and the Philippines with five awards, all other countries of ASEAN received ten awards.
Host country Malaysia was amongst those countries receiving the ten awards for properties including Shangri-La’s Kuala Lumpur, Tanjung Aru Resort & Spa Kota Kinabalu, Rasa Ria Resort Tuaran and Rasa Sayang Resport & Spa, Mandarin Oriental Kuala Lumpur, The Andaman Langkawi, Nexus Resort Karambunai Kota Kinabalu, Riverside Majestic Hotel Kuching, and Miri Marriott Resort & Spa.
According to the Minister, the measures used in the development of the ASEAN Green Hotel Standard, are “seen as an integral initiative to support the current work of ASEAN to develop the ASEAN Ecotourism Strategic Plan, which promotes responsible tourism and green practice in the tourism industry.”