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Starwood is thinking beyond conservation

August 25, 2015 3:23 pm Category: Latest News, Water A+ / A-
Starwood is tackling water issues, whether it be too much, too little, or too polluted.

Starwood is tackling water issues, whether it be too much, too little, or too polluted.

With over half of Starwood’s hotels in regions where environmental water issues have reached critical level, Starwood Hotels & Resorts knows only too well there is an increasing need for the hotel industry to tackle water conservation.

Starwood Hotels has released the company’s holistic water story detailing the company’s efforts to tackle this conservation issue.

As part of the company’s overall strategy on water issues, including scarcity, flooding, and quality, Starwood has set a system-wide water reduction goal, introduced new technology and dedicated on-property actions, offered conservation-focused guest programs and joined with community partners.

“Some say water is the new oil and, as we execute a global growth strategy, water is not only an environmental consideration, but also a potential business risk that impacts guests, properties and the communities where we operate,” said Ken Siegel, Chief Administrative Officer, General Counsel and Head of Global Citizenship at Starwood. “Starwood has to look beyond conservation and leverage innovation and partnerships to limit its environmental impact, support and enhance its local economies, and protect people and the planet, all while delivering an unmatched guest experience.”

In July, Starwood announced that it was nearing its 20 per cent water reduction goal by achieving a 17.26 per cent decline in water consumption since 2008. The reduction follows the launch of Starwood’s 30/20 by 20 environmental goals in 2009, aimed to cut energy use by 30 per cent and water use by 20 per cent by 2020 globally.

Check out the video on Starwood’s water story on this page or click here.

For more information on Starwood’s water story you can also click here to view their detailed infographic.

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