In addition to the ban on shark fin, Starwood has removed whale and sea turtle from its global menus.
Starwood’s sustainable measures join the previous announcements by Hilton, Swiss-Belhotel and Shangri-La to ban shark fin in some or all of their restaurants.
Shark numbers are in decline, with estimates suggesting that around 100 million sharks die each year to due to illegal hunting and poaching, with the harvest primarily being used in dishes throughout Asia, and resulting in some species of shark declining in population by as much as 90 to 99 per cent.
Frits van Paasschen, Starwood President and CEO said, “At Starwood, we believe economic growth and the well-being of society are inextricably tied to the health of the environment, including the health of the world’s oceans and its inhabitants. Our worldwide ban on shark fin represents an important, environmentally responsible step to aid in the collective goal of marine preservation. As a company with a collection of hotels that span the globe, Starwood has a unique opportunity to influence travellers and guests worldwide, and to underline the importance of good stewardship of our planet.”
Starwood first removed shark fin from its public menus in 2012. During that time, Starwood has reported that the company has reduced its purchases of shark fin within the company’s portfolio by 79 per cent.