Hot on the heels of its water awareness program, ‘Walk for Water’, Radisson Blu has signed a partnership agreement with international water charity Just a Drop, that will include the launch of Radisson Blu’s Blu Planet towel re-use program.
Radisson Blu estimates that through the towel re-use program, almost three million towels will be re-used throughout the world, including the company’s Beijing property, Radisson Blu Hotel Beijing.
The water aid partnership between Radisson Blu and Just a drop aims to ensure 12,000 children have access to fresh drinking water each year.
Radisson Blu’s Blu Planet towel re-use initiative will ask hotel guests to think about re-using their towels, rather than receiving freshly laundered towel, in exchange for a donation to Just a Drop.
Inge Huijbrechts, Vice President, Responsible Business, said, “Hotels use a vast amount of water in the course of their daily business and it is a fine balancing act between guest comfort and running a business responsibly.
“At Radisson Blu, we are committed to reducing our water usage as much as possible and have implemented significant efficiencies in the last few years. Between 2007 and 2012, we achieved a 27 percent reduction in water use across our hotels in Europe, Middle East and Africa and we aim to reduce consumption by a further five percent by the end of this year. The partnership with Just a Drop and our towel re-use programme represents a real and measurable demonstration of our commitment to this cause,” said Huijbrechts.
“We are very much looking forward to working in partnership with Radisson Blu and delighted to be playing such an important role in their Blu Planet initiative and towel re-use programme. A child dies every twenty seconds from a water related disease but this partnership will help ensure that thousands of children around the world will have a better chance at life thanks to the provision of clean, safe water. Our heartfelt thanks to everyone at Radisson Blu,” comments Fiona Jeffery, Founder and Chair of Just a Drop.
According to a release, the water partnership researched hotel guests to conclude that around 45 per cent of recipients changed their towels weekly, with only 6 per cent accessing clean towels on a daily basis. Looking at laundering in a hotel situation, 28 per cent said they would be happy to re-use their towels for up to three days, and 24 per cent saying they would be happy using their towels for four days without laundering. Six per cent said they would like fresh towels supplied daily.
Similar outcomes were discovered when hotel guests were surveyed regarding the re-use of bed sheets. The survey results also found that 60 per cent of hotel guests said they would be happy to shower rather than bathe in the interest of water conservation. Eighteen per cent of recipients said they would agree to emitting housekeeping for up to three days to reduce water usage.
“Our research gives us food for thought for further water mindful activities in our hotels and shows how well educated the general public is about the need to conserve water. We hope, as a result, that they enthusiastically embrace our towel re-use programme and make it a real success,” said Huijbrechts.
“The Walk for Water events were a huge success where both our guests and staff participated whole-heartedly. It was a fun, engaging and educational activity to raise awareness around water sustainability, and celebrate our partnership with Just a Drop,” concluded Huijbrechts.