India’s hotel industry is gearing up to contribute to cleaning up India, as part of the announcement from Prime Minister Narendra Modi to clean up India’s cities by 2019.
India’s cities are amongst the most polluted in the world. Recycling has so far, not been a government enforced initiative, with most of the recycling being done by ‘rag pickers’. Rag pickers sift through the mountains of waste that lie in dumps surrounding the cities and emitting greenhouse gases.
Many of India’s hotels have cleaned and primped their surrounding areas in the past, but according to the India Times, much more is being planned by these and other hotels.
The Hotel Association of India’s 230 hotels have vowed to clean roadsides, and even monuments in India as part of the clean up drive.
Hotels such as the ITC Maurya and Taj Palace Hotels have been meticulous in their exterior housekeeping, but according to the report, plans to step up that commitment are now being acted upon.
“All participating hotel are cleaning more than just the immediate surroundings and will cover a wider radius,” Nakul Anand, executive director at ITC told the Times.
Goals for the clean up are being set by each hotel individually. Some luxury hotels, which have the financial capacity to become more involved in the clean up are pledging workers to paint walls, remove building debris and clean up nearby public toilets.
Oberoi flagship group EIH has dedicated three workers per hotel remove waste and beautify the areas around their hotels. Even Oberoi Group heirs Vikramiit and Arun have physically become involved with the clean up, working alongside their employees and removing garbage in Delhi.
“It’s simple and directly proportional: if the country isn’t clean, we attract less tourists,” said Vikramiit Oberoi, chief operating officer of EIH.