W Taipei has launched a jewellery holder called “Jewelry Holder” which is the made from recycled plastic water bottles.
The jewellery holder is the result of the company’s Trash Re-design Taiwan Design Center (TDC) x W Taipei project. Created by Taiwan designer Fanny Kuo, the jewellery holder is now placed in guest rooms for W Taipei guests to hang their jewellery accessories. The recycled jewellery holders are also available for purchase at the property’s merchandise store.
“I’m so thrilled to see Jewelry Holder coming to life from the scratch. It’s a perfect product marrying Design and Fashion into one piece and a self-served in-room-amenity to enhance the guest experience, especially for our fashion-forward female travellers.” said W Taipei General Manager, Cary Gray.
Jewelry Holder is inspired by “Nature Electrified”, the dynamic design narrative of W Taipei, and not only a sustainability design piece but also a fabulous yet functional product. In the past year of 2014, it was definitely a learning journey for W Taipei and Fanny Kuo, brand director of Cache-Cache Design, who had never used the recycled material before. The time-consuming process consisted of meetings with the design firm to go through the plastic injection, tooling, alteration of the tree-shape curves and angles, ultrasonic bonding for the parting lines, W-red colour painting, test run, and the final mass production.
“Trash Re-design TDC x W Taipei” transformed used plastic items, such as water bottles, in-room slippers, bath amenities at W Taipei, into green materials with the sustainability expertise from Miniwiz. Then the seven teams of talented Taiwan designers applied theses materials to the trendy items that would once again be used back to W Taipei. The project had also implemented the successful green initiative to W Hotels in Asia Pacific and participated Business of Design Week sponsored by W Hong Kong.
During the 4-month design workshop in 2013, designers had been faced with challenges, including meeting the needs of the hotel and unique design style, demonstrating the features of the green materials, and developing protocols for mass production. Therefore, in producing design, 3D prototypes, and mockups, designers had been constantly thinking innovatively. Involving different industries and expertise, this project was unprecedented in the hospitality industry in Taiwan.
W Taipei prides itself as a leader in fashion, music, design and its dedication to an environmentally sustainable development, while still providing 5-star service standard. W Taipei consumes more than 300,000 used plastic bottles each year. The green design project goes a some way to alleviate the environmental pollution caused by the daily waste.