Hilton has announced a three-year environmental partnership with World Wildlife Fund (WWF) that will see the worldwide hotel group encourage sustainability within the hotel industry.
The initial three-year commitment will see Hilton and their signature environmental partner, WWF develop Hilton’s global business practices as well as further WWF’s efforts to protect and conserve the planet’s resources.
Hilton’s global properties contribute to the company’s reduction targets in waste and water. According to Hilton, the collaboration with WWF builds on existing efforts in these areas and leverages the company’s initial work on sustainable seafood.
Together, Hilton and WWF will collaborate to:
Develop an industry-leading multiyear water stewardship strategy;
Expand Hilton’s sustainable seafood efforts globally;
Further Hilton’s RePurpose waste solutions program by reducing food waste within the company’s operations and supply chain;
Integrate all learnings into LightStay, Hilton’s proprietary environmental performance measurement and reporting platform available to all hotels; and,
Accelerate the adoption of renewable energy through the Corporate Renewable Energy Buyers Principles.
“In our business it is critical that we consider the long term impact of our operations coupled with the natural resources needed to operate our hotels and serve guests around the world,” said Jennifer Silberman, vice president, corporate responsibility for Hilton Worldwide.
“Collaborating with WWF will enable us to analyse and monitor our operations as well as develop practical, scalable and impactful solutions that we can integrate into our hotel operations and guest experiences contributing to positive changes for the environment.”
“WWF is working with Hilton Worldwide to improve business practices on seafood sustainability, water management, renewable energy, and food waste to reduce the environmental footprint of the company’s global operations,” said Suzanne Apple, senior vice president, private sector engagement, WWF.
“We hope that our work together will positively influence Hilton’s value chain, and we believe it could inspire others in the hospitality industry to advance their own efforts.”
Hilton has previously partnered with WWF on initiatives such as Seafood Week and Earth Hour. The original idea for Earth Hour was conceived during a WWF meeting held at Hilton Sydney in 2007, and for the fourth consecutive year, Hilton Worldwide hotels around the world supported the celebration of Earth Hour on Saturday, March 28, 2015.
In 2014, Hilton ceased serving shark fin across its owned and managed properties globally. Hilton has also signed the Corporate Renewable Energy Buyers’ Principles with WWF, joining a coalition of companies working together to make it easier for companies to directly procure more renewable energy. The company was also one of the first major hotel groups to implement environmental reporting and improvements a standard for all its brands.