A bed sheets brand manufactured from recycle plastic bottles will be introduced by W Hotels Worldwide.
Ekocycle is a bedding label which uses in part rPET (polyester partially made using recycled plastic). The Ekocycle recycled plastic range of bed linen and fashion wear is a design label created through a partnership between Coca-Cola and musical artist Will.i.am.
W Hotels, part of Starwood Hotels & Resorts, will initially introduce the Ekocycle bed linen to W Hotels in North America, with global properties to follow.
Each king size Ekocycle sheet utilises around 31 recycled 600ml plastic bottles. According to W Hotels, Ekocycle sheets are luxurious as well as environmentally conscious, with guests receiving assurance that they won’t feel a difference, as the more sustainable sheets are made using the same high quality process as the W brand’s current bedding, with the only difference being the use of recycled polyester instead of new polyester.
In 2011, approximately 7.5 million tons of PET was collected, not including the PET bottles that end up in waterways and unidentified landfill. In Australia alone, more than 260 million litres of bottled water in PET bottles are recycled, however not of the country’s bottled water market uses bottles produced from recycled plastics.
The partnership between W Hotels and Ekocycle, will also see a recycled plastic “Mobile Charger and Accessory Valet” (MCAV) placed on the hotel’s guest room bedsides. The MCAV has been developed by Miniwiz, a Taipei-based engineering firm. The multi-tasking device incorporates a USB charger, jewellery and watch stand, and an alarm clock. Available in six colours, including gold, red, hot pink, black, white and silver, the MCAV devices will soon be bedside in every W Hotel room around the world, powering up devices and waking up guests from Los Angeles to London.
“W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road,” said Sarah Doyle, Global Brand Director of W Hotels Worldwide. “Working with will.i.am and Coca-Cola’s Ekocycle brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time.”
Embedded in the ethos that “waste is only waste if we waste it,” the idea for Ekocycle was born after will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company.
According to a press release, Ekocycle has a simple ambition: work with iconic brands to help consumers recognise that items they consider waste today can live on as brand new lifestyle products they can use tomorrow.
“I am very excited to bring the Ekocycle movement to W Hotel guests around the world,” said will.i.am.
“When it comes to finding partners for the Ekocycle initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish. The new Ekocycle sheets and chargers that will now be at W are further proof that we can transform so much of the way we live through more sustainable, recycled materials.”